White-Label vs Brand in India's Mental Health Tech
India's mental health tech market is fragmented across insurance, corporate, and direct-to-consumer channels. White-label plays capture 60% of current enterprise revenue, but brand-building becomes critical at scale. The shift happens when unit economics flip from channel-dependent to platform-dependent.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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