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Sector Thesis·4 min read·Week 24

Year 1 Mobility Mistakes That Become Unfixable Problems

Mobility startups in India compound small operational choices into structural debt. Decisions made in months 1–12—routing logic, driver incentive structure, unit economics math—become impossible to reverse by year 3. Most founders don't realize this until cash runs out.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#mobility-startups#unit-economics#operational-debt#india-startups

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Year 1 Mobility Mistakes That Become Unfixable Problems · Aletheia Insights