India's Mobility GTM: Distribution Wins Over Technology
India's mobility market rewards distribution density and last-mile partnerships over product features. Success requires embedding into existing commute habits, not replacing them. GTM strategy must mirror how fast-moving consumer goods conquered Indian villages.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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