Why Mobility Founders Stay Trapped in Sinking Ideas
Mobility founders in India ignore market signals and hold onto failing models due to sunk costs and identity fusion. Data shows 60% of defunct two-wheeler startups had PMF warnings 12 months before shutdown. The psychology of commitment bias costs founders capital and timing.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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