Neo-banking B2B: Why 18-month sales cycles kill startups
Neo-banking platforms targeting SMBs face brutal 18-24 month sales cycles. Champion identification fails because finance teams lack decision authority. Deal sizes ($5-15K ARR) don't justify CAC in India.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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