Neo-Banking India: B2B Works, B2C Burns Cash
B2C neo-banking in India faces brutal unit economics: CAC ₹500–1,500, LTV ₹8,000–15,000, payback 18+ months. B2B plays—payroll, working capital, embedded finance—show 8–12 month paybacks and 3–5x better retention. The winners won't be RazorpayX clones.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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