Neo-banking's real moat: trust networks, not tech
Neo-banks in India are winning through community-first distribution, not superior apps. WhatsApp groups and micro-influencers drive customer acquisition at 80% lower cost than traditional fintech. This playbook scales because trust precedes all transactions in India.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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