Neo-banking India: D2C Loses to Channels on Unit Cost
Neo-banks chasing D2C in India face CAC gravity. Channel distribution via NBFC partnerships, fintech platforms, and telcos cuts acquisition cost 60-70% while maintaining speed. The math favors hybrid models tied to existing trust networks.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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