Neo-banking's real distribution problem isn't apps
Neo-banks in India have optimized for digital-first users. They're missing 300M+ smartphone owners who rarely download apps. Distribution through existing trust networks beats app store rankings.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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