Neo-banking retention beats acquisition in India
Indian neo-banks face a retention cliff at month 6-8. Acquisition-first models bleed cash. Data shows retention-led players like Jupiter and Fi outpace churn-heavy competitors on unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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