Neo-banking's Subscription Paradox: Who Actually Pays
Indian neo-banks chase subscriptions but data shows transaction fees sustain. Young, urban, salaried users pay recurring fees. Everyone else doesn't. The model splits along income and behavior lines.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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