Direct Logistics or Embedded? The India Distribution Trap
New-age logistics in India faces a binary choice: build direct consumer brands or embed into existing platforms. Direct means capital burn and brand risk. Embedded means margin compression and platform dependency.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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