Enterprise vs SMB: Which Path Scales Faster in Indian Logistics
Enterprise deals in logistics look safer but trap founders in low-velocity sales cycles. SMBs have worse unit economics upfront but move 3x faster and build repeatable playbooks. India's fragmented supply chain favors the SMB-first bet if capital efficiency matters.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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