No-Code AI: Direct Products Lose to Embedded Plays in India
Direct no-code AI products struggle in India due to low software spending. Embedded plays win by piggybacking on existing platforms like Shopify, WhatsApp, and ERPs. Distribution beats brand when buyers won't pay standalone.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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