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Sector Thesis·4 min read·Week 25

Pet Food D2C: Why Vertical Beats API in India Right Now

India's pet food D2C market is ~₹2,500 crore and growing 35% annually. The choice between API-first infrastructure and vertical integration determines survival, not scale. Vertical wins because pets need trust, not platforms.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pet-food-d2c#vertical-integration#api-infrastructure#india-startups

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Pet Food D2C: Why Vertical Beats API in India Right Now · Aletheia Insights