Pet Food D2C: Build, Buy, or Partner in India
India's pet food D2C market is fragmented and capital-inefficient. Building works only if you own supply. Buying existing players is cheaper than fixing unit economics. Partnering with FMCG distribution makes sense post-PMF.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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