Pet Food D2C: Retention Benchmarks That Actually Matter
Pet food D2C in India faces a brutal retention math: 60-day repeat rates of 25-35% at seed stage. Series A winners hit 45-55%. UPI and subscription mechanics are the gap between survival and scale.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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