Pet Food D2C: Community Beats Ads in India's Pet Economy
India's pet food D2C market grows 35% YoY, but paid acquisition costs hit ₹800–1,200 per customer. Community-led playbooks—WhatsApp groups, local influencers, and trust networks—cut CAC to ₹200–400 while building defensible moats. This isn't scaling Chewy. It's building Costco with fur.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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