Pet Food D2C Founders: Decision Fatigue Is Your Real Competitor
Pet food D2C founders in India face 40+ daily decisions on supply, pricing, and retention. Unstructured choice architecture drains cognitive energy faster than market competition. Smart operators template 80% of decisions before 9 AM.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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