Pet Food D2C: Why Most Founders Miss the Real Distribution
Indian pet food D2C founders chase Amazon and Flipkart. They ignore vet clinics, pet salons, and milk-run routes. These channels move 3-5x faster with zero CAC and higher retention.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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