Pet Food D2C: When Founders and CTOs Misread the Business
India's pet food D2C market is $40M today, growing 35% annually. Success depends less on tech infrastructure than founders assume. Founder-CTO misalignment over product velocity, cost control, and equity splits is the #1 silent killer.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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