Pet Food D2C: How Fundraising Anxiety Kills Product
Pet food D2C in India is trapped in a fundraising anxiety loop. Founders optimize for metrics that investors want, not customers. Breaking this cycle requires ruthless unit economics first, funding second.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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