Pet Food D2C: Hiring Your First 10 Employees in India
Pet food D2C in India faces a unique hiring puzzle: you need supply chain rigor from day one, not venture-scale engineering. Your first 10 hires determine whether you scale or collapse at 500 SKUs. Wrong early culture costs 40-60% churn.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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