Pet Food D2C: Why Founders Feel Fake (And Aren't)
Pet food D2C founders in India experience acute impostor syndrome at each stage. The sector's structural realities—unit economics, repeat rates, TAC payback—feel unstable. But data shows this is normal, not a signal of inadequacy.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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