Pet Food D2C: Why Marketplace Fails, SaaS Wins in India
India's pet food D2C space attracts founders who copy US marketplace models. Marketplace unit economics collapse at India's delivery costs and pet adoption rates. SaaS for pet nutrition—targeting vets and breeders—builds defensible margins.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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