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Sector Thesis·4 min read·Week 22

Pet Food D2C Founders: Mental Health Resources That Actually Exist in India

Pet food D2C in India is a Rs 500 crore opportunity with 40% YoY growth, but founders face acute isolation and burnout. We mapped what mental health infrastructure exists, what works in practice, and what critical gaps remain.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pet-food-d2c#founder-mental-health#india-startups#cpg-operations

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Pet Food D2C Founders: Mental Health Resources That Actually Exist in India · Aletheia Insights