Pet Food D2C Founders Fear Negotiation. That Costs Them.
Indian pet food D2C founders negotiate from scarcity, not strength. They accept dilutive terms, founder-hostile clauses, and weak valuations. Founders who understand unit economics first win better deals.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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