Pet Food D2C: Why Offline-First Wins in Bharat
Pet food D2C in India faces a binary choice: digital-only or offline-first. Offline-first works because pet adoption skews toward Tier 2+ where trust, sampling, and cash matter more than convenience.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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