Why Pet Food D2C Founders Won't Pivot Despite Clear Failure Signals
Indian pet food D2C founders are trapped in sunk-cost psychology. They ignore margin compression and CAC spikes. The India Stack hasn't solved pet adoption density—yet.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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