Pet Food D2C Pricing in India: Why Free Samples Fail Here
Indian pet food D2C companies are copying Silicon Valley's freemium playbook and losing money. Willingness-to-pay data shows Indian pet owners anchor to grocery prices, not premium brands. Pricing power exists—but only after proving efficacy through paid trials, not free ones.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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