Pet Food D2C: Why PLG Works in India Right Now
Pet food D2C in India can scale via product-led growth by leveraging free trials tied to subscription models. Free tier design must solve trust (quality verification) and logistics (delivery speed) simultaneously. Conversion happens when owners see measurable pet health improvements in 21-30 days.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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