Pet Food D2C Year 1: Build Supply, Buy Logistics, Defer Branding
Pet food D2C in India faces a supply chain problem, not a demand problem. Year 1 success depends on ruthless prioritization: own the recipe and sourcing, outsource fulfillment, and delay brand-building until unit economics hold.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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