Pet Food D2C: Why SaaS Founders Fall Into Services
Pet food D2C in India is a ₹800 crore market growing 35% annually. Most SaaS founders targeting this sector pivot to services—fulfillment, sourcing, logistics—and destroy unit economics. We map when services are actually necessary and when they're just procrastination.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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