Pet Food D2C in India: What Actually Works at Seed
Pet food D2C in India has real unit economics—but only if you avoid three fatal mistakes at seed. Focus on repeat purchase mechanics, hire a supply chain operator first, and don't burn cash on brand before product-market fit.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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