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Sector Thesis·4 min read·Week 23

Pet Food D2C: Build vs Buy Your Tech Stack

Indian pet food D2C is fragmented. Winners will move fast on supply chain, not tech. Here's what to build, what to buy, and which vendors actually matter right now.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pet-food#d2c-logistics#india-stack#vendor-selection

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Pet Food D2C: Build vs Buy Your Tech Stack · Aletheia Insights