Pet Tech's B2C Growth Loop: Why India's 31M Pet Owners Matter Now
India's pet ownership is climbing 28% yearly. Pet tech startups are still fighting 0.8 viral coefficients. Consumer growth loops—referrals, UPI friction removal, neighborhood clustering—are the real unlock, not inventory.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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