Pet Tech Unit Economics: Churn Kills More Than Acquisition
Indian pet tech startups obsess over customer acquisition while ignoring churn. Most lose 40-60% of customers yearly. The winners will build around health scores and expansion revenue, not app downloads.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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