Pet Tech Distribution in India: D2C Loses to Channel
Pet tech founders in India choose D2C and fail predictably. Channel distribution—pet shops, vets, e-commerce marketplace sellers—wins on unit economics and speed. The math is unforgiving.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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