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Sector Thesis·4 min read·Week 5

Pet Tech Data Moats: India's Untapped Behavioral Dataset

India's pet market is small now—₹5,000 crore—but growing 25% annually. The founder who builds the behavioral dataset first wins. Data compounds; market share doesn't.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#data-strategy#pet-tech#india-startups#moat-building

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Pet Tech Data Moats: India's Untapped Behavioral Dataset · Aletheia Insights