Pet Tech Founders: Decision Fatigue Kills More Than Capital
India's pet tech founders face 40+ daily decisions with sparse data. Unstructured choice-making drains cognitive resources faster than cash burns. Systematizing decisions at three levels—product, unit economics, stakeholder—recovers 15+ hours weekly.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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