Why Pet Tech Founders Miss India's Real Distribution Channels
Pet tech founders in India obsess over apps and e-commerce. They ignore veterinary clinics, pet boarding facilities, and animal feed retailers—where 70% of pet owners already spend money. Distribution via existing pet infrastructure beats D2C.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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