Pet Tech in India: Why SMBs Win, Enterprises Delay
Indian pet tech founders chase enterprise clinics first. Wrong move. SMB vets adopt faster, pay sooner, and create distribution at scale. Enterprise deals take 18-24 months; SMBs close in 6-8 weeks.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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