Pet Tech Founders Lose Identity When Pivoting. Here's Why.
India's pet tech sector forced 40+ pivots in 2022-24. Founders who survived did something counterintuitive: they separated product from purpose. The identity crisis happens when you conflate your values with your business model.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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