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Sector Thesis·3 min read·Week 23

Why Pet Tech Founders in India Fight Alone

Pet tech in India faces a brutal structural isolation. Unlike US founders backed by pet-obsessed VCs, Indian founders operate without category conviction, repeat customers, or exit precedent. The India Stack solved payments. It hasn't solved pet tech's core problem: builders have no peer group.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pet-tech#founder-challenges#india-startup#market-structure

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Why Pet Tech Founders in India Fight Alone · Aletheia Insights