Pet Tech Founders: Self-Care When Your Market Is Still Waking Up
India's pet care market is fragmented and growing, but founders are burning out chasing phantom demand. Self-care isn't wellness theater—it's operational necessity when building in a sector that doesn't yet know it needs you.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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