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Sector Thesis·4 min read·Week 5

Pet Tech Hiring: First 10 Mistakes Cost More Than You Think

Pet tech in India is bottlenecked by operations, not product. Your first 10 hires determine whether you scale or burn cash on logistics. Hiring the wrong operations lead costs 18-24 months and ₹2-3 crore.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pet-tech#hiring#operations#india-startups

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Pet Tech Hiring: First 10 Mistakes Cost More Than You Think · Aletheia Insights