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Sector Thesis·4 min read·Week 22

Pet Tech from India: Why Southeast Asia First, Not US

India's pet tech market is nascent but growing. Expanding to Southeast Asia first makes capital and unit economics sense. The US market is not the right second move for most Indian pet tech founders.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#pet-tech#expansion-strategy#southeast-asia#unit-economics

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Pet Tech from India: Why Southeast Asia First, Not US · Aletheia Insights