Pet Tech in India: Why Offline Wins Over Digital-Only
Pet tech founders are copying US playbooks and losing. India's pet market is ₹8,000 crore but 85% happens offline. Offline-first isn't a compromise—it's the only defensible position.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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