Pet Tech PMF: The Metrics That Actually Matter in India
Pet tech founders mistake user growth for product-market fit. Real PMF shows in retention curves, repeat purchase rates, and unit economics. India's pet market is $2B but fragmented—knowing which metrics to trust matters more than vanity numbers.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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