Pet Tech Recurring Revenue: Why India Needs Subscriptions, Not Usage
India's pet tech market is $150–200M today. Most founders chase transactions; they should chase subscriptions. Subscription models show 3–5x higher unit economics than usage-based.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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